Blake Shelton’s new single “Texas“ came out this month, and his new Friends & Heroes Tour kicks off in February. So he just launched some new merch that’s so dumb, fans are loving it.
He posted a video where he jokes that the merch he’s been offering is “embarrassing” and overproduced. So he decided to keep things simple and design some stuff himself.
For $15, you can get a set of four red cups that say, “I Drink, Get Over It.” It’s a reference to a cup he had on stage with him at a show in Florida in 2016, back when rumors were swirling he was in rehab. (He’s said it since then too.)
But the truly dumb product he’s selling is a black t-shirt with a photo he claims he snagged off his own phone. It’s a shot of him looking not-very-sober. And all it says is, “I Bought This Shirt from Blake Shelton.” (???)
He says he wanted it to be “honest,” because that’s what people are looking for these days. They’re on his website for $40.
(Here’s the video he posted, and a photo of the shirt.)
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